“we have more technology than ever to take smaller steps”
Defining, managing, and propagating through an optimized network of sales is an area of work that is seeing massive gains. Attaining and maintaining an optimized selection of prices on products and services has become easier through the use of advanced analysis and algorithmic techniques. Which assist in the streamlining of your consumer’s “normal” purchasing routine by making commodity-driven decisions on inelastic products easier.
Thus improving the quality of leads, the marketing data accuracy, and winning rates the customer can engage with creating the market cycle which drives the industry itself.
Where big data is providing the most insights is developing fool proof strategies supported by content that is the most effective on each particular stage of a sales cycle. The investments in Customer Relationship Management (CRM) are improved, because of the support of strategies for increasing conversion rates, prospect engagement revenue and customer lifetime value.