We’re in a digital-age. We work on computers or a tablet daily, constantly on our phones – emailing, texting, networking, socializing. In business, even though we have quickly adapted to a changing technological era, there’s something permanent… something tangible and personal about receiving someone’s business card.
Reflect on the lesson we’ve all heard as the “30-second handshake.” When we’re knee-deep in the hunt for a job, our research will eventually direct us towards this key point in our business relationships. The first interpretation; that feeling you get when meeting someone for the first time and it just clicks. (Yes, even romance – but we won’t go that far.) It’s about creating a lasting connection with our customers, clients, partners and mentors by establishing trust, comfortable communication and diligent work ethic. This begins with a strong introduction.
Here are Five Reasons Why the Old School Business Card is Still Important
1. Swapping contact information digitally is impersonal.
Networking is about making genuine connections. Sending contact information via text or email on the spot is convenient but it is also extremely impersonal. Engaging in eye contact and actual conversation is how real relationships begin.
Two individuals with their heads buried in their phones typing away won’t create any kind of significant memory of the encounter. You can easily transfer the information from a business card to your mobile device after the conversation.
2. They are the most effective direct marketing tools.
Email marketing, search engine optimization and paid media all do a great job of attracting leads and prospects, but they still aren’t as effective as an in-person meeting sealed with a handshake along with a business card exchange.
You can encounter a potential lead or contact at any time — tradeshows, industry conferences, happy hour, airport lounges — and arming yourself with business cards at all times will ensure that you never miss an opportunity to make a valuable business connection. Keep some in your pockets, wallet, money clip or laptop bag so the next time you encounter a prospect you are prepared.
3. A business card is the first impression of your brand.
When you meet someone that could potentially be a great prospect or connection, don’t you want him or her to walk away with a great first impression? A memorable business card does a lot more than just pass on an email address or phone number.
When I make a connection via my business card, I don’t want my brand associated with the word cheap. A retail store trying to make a great first impression wouldn’t create a storefront sign with a piece of cardboard and a Sharpie. I have that same mentality when it comes to my business cards.
My goal is to make a memorable first impression. A unique business card will fuel the conversation even further.
Image credit: Jonathan Long
Yes, they cost more — but think of how many unnecessary expenses you can cut to allocate funds for great business cards. Hold off on the ping pong table and espresso machine for the office and get some business cards that will make a great first impression.
4. Creative business cards get shared — continuing to market for you.
A business card is a physical object that a potential prospect leaves the encounter with. Your brand stays with them.
If you meet a prospect and exchange email addresses and phone numbers you each walk away with another contact on your mobile phone — it ends there. If you hand over a creative business card that makes a great impression that person is likely to show it to other people — putting you and your brand in front of additional prospects.
5. Business cards show you are prepared.
Have you ever had someone write his or her contact information on a cocktail napkin and hand it over to you? How about someone that had a mobile phone with a dead battery? It isn’t the most professional approach.
If you met two individuals and one was scrambling to find a pen and something to write on and the other person simply pulled out a business card, who would you want to do business with? Showing that you are prepared at all times is a great indicator that you are professional.
– Jonathan Long – Founder, Market Domination Media®
We’ve also compiled a sweet list of favorite business card inspirations from around the web.
Let this be a guide towards creating that tangible expression of you or your business – summed up in handheld-form.
Written by: KK