Welcome to The HelioBlog

Where ideas, inspiration and inquisition can flourish.

Recyclable Snowboard!?

Video - Totally Disposable Paper Snowbaord By Signal Snowboards     “Fourteen dollars of fun and an incredible day on the hill”   Today, most companies are looking for innovative ways to reduce their carbon footprint. As a part of their “Every Third...

Branding from ‘Why?’

Article - Branding from “Why?” By Soren Petersen       “people don't buy what you do; they buy why you do it.” -Simon Sinek   Providing a quality product is no longer enough. In fact, as you can see from the infographic below, that has been the...

Leadership Means Learning

Article - Key Tips For Future Business Leaders By ANGELA GUIDO     “Leadership and learning are indispensable to each other.” -John F. Kennedy   Being a leader today has a far different definition than what it used to. As Ghandi said, “leadership at one...

It’s A Wonderful Life, At Work?

Article - Mimi Makes A Million By  James Altucher   “The 'Make More Love' technique always works.”   When I think of love, my mind goes to the stereo typical places I'm sure 90% of us think of when we try to describe the purest and most wonderful emotion we...

Give Your Resume A Facelift

Article - Give Your Resume A Facelift By Chanpory Rith Ever seen a resume where the applicant is clearly trying WAY too hard? Making your resume too busy, using ineffective font choices, clunky imagery and sloppy formatting could be the deciding factor between...

The Do’s & Don’ts of Color

Article - The Do’s and Don’ts of Color By Viven Very few concepts are as integral to the human experience as COLOR. We cook with it, create art with it, and dance in lights exhibiting all of its variations. We have harnessed it to act as a greeting or a warning, to...

Being the Original Marketer

Article - 5 of the Most Innovative and Unique Marketing Campaigns So Far in 2013 By Dayna Rothman   How did you feel the first time you wandered down the soft drink aisle of a grocery store or gas station, and saw your NAME on a can of Coca Cola? That sensation,...