Welcome to The HelioBlog

Where ideas, inspiration and inquisition can flourish.

Recyclable Snowboard!?

Video - Totally Disposable Paper Snowbaord By Signal Snowboards     “Fourteen dollars of fun and an incredible day on the hill”   Today, most companies are looking for innovative ways to reduce their carbon footprint. As a part of their “Every Third...

Branding from ‘Why?’

Article - Branding from “Why?” By Soren Petersen       “people don't buy what you do; they buy why you do it.” -Simon Sinek   Providing a quality product is no longer enough. In fact, as you can see from the infographic below, that has been the...